EKLA HOME Non-Toxic Furniture Garners Awards for Sustainability and Purity
The Sustainable Business Council of Los Angeles ad the oracle of the Green Building Industry, Building Green; and the LA Mayor’s Office all honor EKLA Home
Ekla Home was just awarded the top honor of Sustainable Small Business 2015 by the Sustainable Business Council of Los Angeles for its all natural, sustainably manufactured, non-toxic upholstered furniture. The award ceremony was held in Santa Monica on Earth Day, April 22, 2015. Emily Kroll, President and founder of EKLA HOME, attended the ceremony and accepted the award. The criteria for nomination are: sustainable benefits of products or services, hiring sustainable vendors, socially responsible practices, community outreach and b-corp scores. Other category winners included Jessica Alba’s Honest Company.
EKLA HOME was also recently awarded a TOP 10 Green Building Product for 2015 by BuildingGreen at the annual GREENBUILD trade show in New Orleans. The 13th annual awards recognize green building products that make fundamental transformations to “business as usual” in the design and construction industry. This year’s picks include products that have eliminated halogenated flame retardants, a longstanding health and environmental demon.
EKLA HOME goes far beyond avoiding chemical flame retardants in its furniture. It addresses every component in the upholstered furniture and uses only natural and non-toxic ingredients. The sofas are made using FSC-certified hardwood, certified organic natural latex rubber, eco-wool, no –VOC stains, recycled steel, certified organic cotton and upholstery fabrics that are Global Organic Textile Standards certified (GOTS) and/or Oecotex 100 certified. EKLA HOME’s furniture is benchcrafted in Los Angeles and is made with the belief that furniture is an investment that should last a lifetime or beyond. All pieces are made-to-order and are highly customizable.
Emily Kroll has been designing and manufacturing upholstered furniture for over 20 years and, in 2006, made the bold move to decide to convert all of her production from the use of conventional ingredients to natural and non-toxic ones. She made the decision to embrace her personal value system, to protect the health of the craftspeople and to raise the bar in design and quality for “organic” home furnishings. She launched in 2008 just before the real estate and banking market s collapsed. Although business was eerily quiet for a couple years, Emily refused to value engineer the upholstered furniture or to compromise on the integrity of the ingredients. Instead, she removed the collection from showrooms in order to bring the retail prices down and began selling directly to the end users all over the country. People purchased the sofas on a leap of faith, sight unseen, and continue to do so today.
EKLA HOME recently completed furniture for Los Angeles Mayor Eric Garcetti’s office as part of his sustainability project featuring Los Angeles designers. Frank Gehry, Charles Eames and Kelly Wearsler were other contributors.
In 2010, Fast Company interviewed and ran an article on Emily, referring to her as an innovation agent and eco-warrior. Stay tuned for soon to occur innovations in the commercial upholstered furniture industry by EKLA HOME.